I began like I always do, asking questions and listening, trying to understand their business. I asked about their brand strategy. I asked about their goals. I asked what kind of voice and personality they wanted to have with their customers. 

After discussing their goals, Garret and Jami decided they wanted more than just a logo. They also wanted a website that captured the essence of their business and a visual identity to go along with that.

Just to be clear, I don’t pressure clients into additional work—ever. I’m very happy to do just a logo or just a photo session or whatever it is you want. I’m here to support you. But small business owners don’t often get a chance to talk about their business and goals with others, and I think that sometimes that kind of conversation helps bring a bigger vision into focus for them. I love seeing clients get excited about possibilities! 

After our talk, I laid out a potential work plan for Garret and Jami to review. The plan included a logo, a website redesign, and business cards. They approved the plan, and, two weeks later,  I was sharing a handful of logo options with them.  Garret and Jami instantly gravitated to one version of the logo, the one they ended up with. It fit the laid-back, slightly retro vibe they wanted to be known for. And, of course, the color palette immediately gets your mouth watering for a hot cup of Joe.